STRAIGHT LINE®
Marketing and conversion owned system
TO Z, IN A
STRAIGHT LINE
We don't run campaigns.
We map out the entire path to a sold-out event.
From the first impression to the final click to purchase.
8.5/10
8 out of 10 events are sold out
+25%
OPTIMIZING
YOUR INVESTMENT
-35%
REDUCTION IN CPA
x2.4
INCREASE IN
CONVERSION
01. WHAT IS IT?
A SYSTEM.
NOT A
CAMPAIGN
For years, we've worked on the most demanding events in the industry. We've learned that the difference between a sold-out event and one that's only half-full rarely comes down to the budget or the advertising.
It's all part of the system. It's about how the brand narrative connects with the shopping experience, paid media with the community, and the first impression with the last click—all powered by proprietary algorithms.
We call this system STRAIGHT LINE®. It is the only method that integrates analysis, marketing, design, communication, and the shopping experience under a single strategic direction—in a straight line, from A to Z.
02. THE METHOD
SIX PHASES,
ONE DIRECTION
01
STRATEGY
An overview and analysis of the event, the brand, the audience, and past performance. This is where we determine whether the event will sell out or not.
02
FICTION
Crafting a narrative that drives the purchase decision. Not just pretty design. A message that converts.
03
IMPACT
End-to-end production of creative assets, video, and motion graphics, with smart testing by channel. All designed to stop the scroll and drive genuine purchase intent.
04
TRACTION
Advanced paid media campaigns on Meta, TikTok, and Google, with full control over timing, scaling, and daily optimization.
05
CONVERSION
Optimizing the shopping experience: workflows, friction, urgency. This is where most fail. This is where we make a difference.
06
IMPULSE
Strategy and ongoing online and offline communication to keep sales momentum going until the product sells out. Organic reach, relationship-building, and community engagement.
48
Millions of euros
in ticket sales
85%
SOLD-OUT EVENTS
35%
REDUCTION IN CPA
+8
COUNTRIES: TESTED METHODOLOGY
03. PROJECTS
WHERE WE HAVE IMPLEMENTED STRAIGHT LINE®
CLUB CULTURE AND ELECTRONIC MUSIC
Circoloco Madrid · Circoloco Mexico · Circoloco Belgium · Time Warp Germany · Time Warp Spain · Music On Madrid · GOLFOS Madrid · ICÓNICA Seville: Black Coffee – Marco Carola & Paco Osuna – Charlotte de Witte & Andrés Campo – Mestizas · Insólito: Puerto Sevilla SACRO – Gordo · Music Hall – Oro Viejo Tardebuena IFEMA · Pandora Sevilla · Inferno Cáceres · Rebels Cáceres · Roller – White Beach Club · Mondino · LQMSDP by LOCA FM · Antídoto Open Air Autocine · Heaven
Festivals and large-scale events
Jardín de las Delicias, Madrid · Dreambeach, Costa del Sol · Scrapworld, IFEMA · BellicoFest, USA · Mallorca Live Festival · Bella Festival · SOM Festival 2026, Castellón · Oasis Marbella Fest · Luna de Marbella · Rebels Festival, Cáceres · Rebels Padre Guilherme Live, Las Ventas, Madrid
Artists, concerts, and tours
YE (Kanye West) Spain · Manuel Turizo Spain · Marc Anthony · Pignoise Las Ganas Tour 2026 · Music Hall – OnTheBlock IFEMA
experiences & family entertainment
Manantial de los Sueños · Campamento Real · Music Hall – Family Rock at IFEMA
Media and platforms
Onda Cero · Europa FM · Melodía FM · LOCA FM
Brands, Retail & Hospitality
Coca-Cola · Arty Word · All Star Burger · Majadahonda Super Beer Bar · Móstoles Super Beer Bar
04. PHILOSOPHY · VALUES · VISION
LET THE
EVENTS CHANGE YOU
Think, Believe, Dream
and take the plunge
DEEPENS
Improvise · Break it · Stretch it
Bend it · Smash it
Snap it · Fold it
Any concept
can be tailored to your needs
to achieve the desired result
Your projects will never stop growing
as long as there is imagination behind them
The process is more important
than the result
The result will be the outcome of a good process
GET INVOLVED
There are many hands, minds, and hearts
that contribute tothe
success of a project
THE ABILITY TO IMAGINE
IS HUMANITY'S GREATEST RESOURCE
on a blank page
IMAGINATION KNOWS NO BOUNDS
AND THAT IS THE MOMENT WHEN
THE LIGHT SHINES
IT'S NOT ENOUGH FOR
TO TAKE ONE STEP; YOU HAVE TO TAKE
THREE SO THAT PEOPLE CAN MOVE FORWARD
05. CONTACT
WE DESIGN
STRAIGHT LINES
HEADING TO
SOLD OUT
STRAIGHT LINE® has already been used at festivals, concerts, and by artists and brands in Spain and around the world.
It's not just a theory. It's a system that has been tested in real-world projects.